Customer and job discovery
Interviews and usage analysis that separate the AI features customers ask for from the ones they will renew for.
All services
Discovery & Strategy
AI Product Strategy
Ship AI your customers will pay for, not just notice.
- 3 wks
- To a costed product plan
- Unit-level
- Cost-to-serve modelling
- 1 page
- Positioning your sales team can use
The problem we solve
Adding AI to a commercial product changes positioning, pricing, support and margin at the same time. We work with product and commercial leaders to decide what the feature is worth, what it costs to serve, and how it is packaged before engineering commits.
What the work includes
Packaging and pricing
Seat, usage, credit and outcome-based models tested against willingness to pay and inference cost.
Cost-to-serve modelling
Token, retrieval and support costs per account so gross margin is a decision input, not a year-end surprise.
Competitive positioning
A clear read on what rivals ship, what they claim, and where a defensible difference actually exists.
Release roadmap
Sequenced releases with entry criteria, evaluation targets and the trust signals each one needs.
How the engagement runs
A sequence you can plan a quarter around.
- 01
Listen
Customer interviews, usage data review and commercial baseline.
- 02
Model
Pricing options, cost-to-serve scenarios and margin sensitivity.
- 03
Commit
Roadmap, positioning and a go-to-market plan signed off by product and sales.
Common questions
Before you commit.
- Do you work with our existing product team?
- Always. We bring the AI economics and evaluation lens; your team keeps ownership of the roadmap.
- Can you help price an AI feature already in market?
- Yes — repricing based on observed usage and cost data is usually faster and lower risk than pricing blind.
Related practices
AI Strategy & Roadmap
Portfolio shaping, value cases, investment sequencing and the operating model that keeps delivery accountable to the CFO.
ViewOpportunity Scan & Value Case
A fast, process-level sweep that sizes value pools in currency and separates the fundable from the fashionable.
ViewVendor & Model Selection
Structured evaluation of models, platforms and partners against your workloads, residency rules and cost envelope.
ViewTalk through ai product strategy.
A 45-minute briefing with the people who would run the work — scope, timeline and a straight answer on whether it is the right next step.